C-Rey
UPPER BRIEF
* Adapt the C-Skate upper for the El Rey tooling.
*Take inspiration from early 2000s skate shoes with extra padding in the collar & tongue, and extra wide laces
TOOLING BRIEF*
* Design a cupsole tooling that replicates the look of a vulcanized sole.
* Include a heel bumper piece that may be separately molded for split rubber options and future iterations.
*Tooling blueprint was completed with the assistance of Senior Designer Tom Rudnick
An emphasis was placed on comfort that was visible at a glance. Wider laces and a puffy tongue were inspired by old school skate style. The throwback features were combined with a more contemporary last shape.
![0a68c9fb-22f9-438b-89c5-144b0a787ba4.jpg](https://images.squarespace-cdn.com/content/v1/641cb0d471d7c9534bc24e51/7676ecb2-5911-4792-aefa-23294338006d/0a68c9fb-22f9-438b-89c5-144b0a787ba4.jpg)
![maxresdefault.jpg](https://images.squarespace-cdn.com/content/v1/641cb0d471d7c9534bc24e51/2805a149-0bfd-4183-8a8a-babb2f9bc2d2/maxresdefault.jpg)
![Puma_C_-_Rey_3_1024x.jpg](https://images.squarespace-cdn.com/content/v1/641cb0d471d7c9534bc24e51/03423eb6-7571-40fb-aa63-3868dcff3626/Puma_C_-_Rey_3_1024x.jpg)
![Screenshot 2023-03-24 175206.jpg](https://images.squarespace-cdn.com/content/v1/641cb0d471d7c9534bc24e51/a4d2317e-cd70-4027-96f6-e236536bdab7/Screenshot+2023-03-24+175206.jpg)
Amazon reviews may not exactly be the best source of information, but I get great gratification in seeing happy testimonials about comfort and value.